Financial Optimization: The Fintech Solution Businesses Don’t Know Can Significantly Impact their Bottomline

In keeping with our recent theme of financial optimisation, we spoke to Mads Brix, Head of Communication and Branding at Crediwire. Crediwire is a Danish Fintech that works with companies, small medium and large to help optimise their finances. Recent high inflation and short term remedial monetary policies have left many companies gasping for air, so today Financial Optimization, is not just a nice idea to explore but it may actually become a matter of survival.

In this interview we discus the challenges of bringing a product to market that many companies don’t realise they need, until they are able to experience the big difference it can make to their bottom line. We also touch upon the need for Financial Optimization for businesses and the essential role that communication and branding plays in articulating a narrative that lets business owners and investors become aware of the transformative potential financial optimisation can have for business cashflows